A title tag is THE MOST IMPORTANT SINGLE TAG in your page. It tells the search engines what your page is about. It is still vitally important to your SEO strategy.
Length : Title tags should be a maximum of 64 characters long, including spaces.
Keyword Placement : Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least). However, if you’re working in a language that reads right-to-left, then it is reversed, and it would be least important to most important.
Keyword Separation : Use pipes | to separate important (keyword) phrases Or commas(no underscores, dashes or any other punctuation unless the keyword is written that way).
Wording : Keep your important phrases short and simple. Leave out words that would make it read like a sentence. (e.g., and, if, but, then, etc.)
Company Name : If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag.
Some SEOs will tell you to leave it out. You can leave it in for branding purposes – so people will see the brand and click. This isn’t valid for all sites.
DON’T DUPLICATE Title Tags : They must be written differently for every page. Don’t mass replicate your title tags.
Make It Relevant : Title tags must be written to be descriptive of the content on the page.
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(e.g., the About Page would be : About | Important Keywords | Company Name or Important Keywords | About Us | Company Name)
